Exercise 2: Let's brainstorm some products!
Now that you're clear on your niche, let's start brainstorming Amazon products related to your niche that might be worth promoting. For the rest of the exercises in this section, we'll use the example audience of (relatively) new business owners that have just secured their first dedicated office space (also known as entrepreneurs for all the wordsmiths reading this).
For our first brainstorming approach, start by listing out your audience's whats (things that people in your niche might want to accomplish). Try and come up with as many as you can.
| # | Whats |
|---|---|
| 1 | Fit out the office |
| 2 | Secure the office |
| 3 | Caffeinate employees |
| 4 | Equip employees with laptops |
| 5 | Provide recreation facilities for employees |
Then next to each of them, add so that and complete the sentence. In other words, by achieving the what, what is the why that is being satisfied?.
| # | Whats | Whys | |
|---|---|---|---|
| 1 | Fit out the office | so that | staff have everything they need to get the job done |
| 2 | Secure the office | so that | staff feel safe to work in office, and it doesn't get robbed |
| 3 | Caffeinate employees | so that | they can remain productive throughout the day |
| 4 | Equip employees with laptops | so that | they have the right equipment do to their job efficiently |
| 5 | Provide recreation facilities for employees (e.g. pool table) | so that | they feel less stressed and can build good working relationships with their co-workers |
This prompt helps you to link people’s needs to the reasons why they need to do them. This will be particularly helpful when making content about your affiliate products, so you can more effectively frame how the product addresses your audience's why in the content you produce.
Now from the table you've just built, research products that can help with addressing your audience's whats (which will subsequently address their whys) and start putting together a list of products. Your list can look as simple as this:
| Product Name | Amazon URL |
|---|---|
| Eufy Security by Anker eufyCam 2C Pro Wireless Home Security System | https://www.amazon.com.au/dp/B098SM6G8Q |
| Whenever You Need Somebody | https://www.amazon.com.au/dp/B0015XWUC2 |
| Pool Table 8FT Pub Size Snooker Billiard Table | https://www.amazon.com.au/dp/B07CXKCX9J |
| Lenovo Yoga Slim 7i Pro Laptop | https://www.amazon.com.au/dp/B09FJXX58F |
| Sunbeam EM4300S Mini Barista Coffee Machine | https://www.amazon.com.au/dp/B088NHQ9YK |
If you’re finding it difficult coming up with whats for your audience, consider the following prompts:
- If your audience could wave a magic wand and make a pain point disappear, what would it be? What products could help address that pain point? List them out and research products that could fix them
- Instead of thinking about what your audience is running towards (which is all we’ve focused on so far), what are they running away from? List them out and research products that could help with that