How to promote your product

In this section we will take you a number of strategies to help you get your products in front of your audience. These strategies fall under the following categories:

• Passive promotional strategies: These are strategies where the user ends up deciding to take action of their own accord such as exploring your website or signing up for your email marketing list

• Active promotional strategies: These are strategies initiated by you, the store owner, to try and attract visitors to your site

Let's start by delving into the passive promotional strategies.