How to promote your product
In this section we will take you a number of strategies to help you get your products in front of your audience. These strategies fall under the following categories:
Passive promotional strategies: These are strategies where the user ends up deciding to take action of their own accord such as exploring your website or signing up for your email marketing list
Active promotional strategies: These are strategies initiated by you, the store owner, to try and attract visitors to your site
Let's start by delving into the passive promotional strategies.